If you know a thing or two about place branding, you’ll know that one of the best ways to brand a place is by creating global awareness for events happening in that place. We produced globally branded events in Israel, and are seeking out international events already taking place here, and offering the event producers PR incentive packages based on our extensive network of online influencers.
2018 is a BIG year for Israeli cycling! We invited two amazing journalists to kick off this year’s events at the Gran Fondo Dead Sea ride. The weather was a little rough but that didn’t stop our influencers from riding up from Masada to Arad, testing some amazing AR glasses inspired by air-force pilot tech and meeting Israel’s first professional cycling team!
We had such a blast with these two amazing writer-athletes and can’t wait for them to visit us again for the GIRO race which, for the first time outside of Europe, will begin here in Israel!