If you know a thing or two about place branding, you’ll know that one of the best ways to brand a place is by creating global awareness for events happening in that place. We produced globally branded events in Israel, and are seeking out international events already taking place here, and offering the event producers PR incentive packages based on our extensive network of online influencers.
For this Vibe Event, we brought two amazing food influencers to experience Round Tables, the prestigious international culinary festival that brings together the world’s best restaurants and their Israeli counterparts.
At the beginning of the week, our guests enjoyed the Israeli hospitality at a few of Tel-Aviv and Jerusalem’s top restaurants. Later, the international chefs took over the kitchens and brought their own flair and flavors to the celebration.
We chose to bring two influencers who had previously toured Israel so that this trip would be focused on this wonderful festival.
Rayna Greenberg from One Hungry Jew brings the humor with her passions for life, food, travel and photography on her Instagram and web-guide.
Layla Pujol from Laylita’s Recipes, our guest on Vibe’s 2015 #VibeComida Tour, crafts recipes that are inspired by her multicultural background and her current travels all over the world.