Why Food?
Israel is known for many things – good and bad, but we knew that the food scene needed a boost overseas and therefore chose this topic for our 4th tour.
Here’s a glimpse of what they experienced… a clip by Yotam Ottolenghi for BBC…
Who?
Top global food bloggers, including some smaller ones from exotic destinations (Estonia!) that have a large impact:
| Blog | unique monthly readers |
| Serious Eats | 7,000,000 |
| The Kitchn | 5,000,000 |
| David Lebovitz | 1,800,000 |
| Nami Nami | 120,000 |
| The English Can Cook | 100,000 |
The Experience
It’s hard to put it all into words – and it’s probably a lot better if you hear it from them… but here are some of the highlights:
- Jerusalem – Culinary tour of the Old City and Machne Yehuda Market
- We got up front and personal with local celebrity chefs including Eyal Shani (HaSalon, Tel Aviv), Ezra Kedem (Arcadia, Jerusalem), Haim Tibi (Muscat, Mizpe Hayamim), Aviv Moshe (Messa, Tel Aviv)
- Lunch at an Arabic Restaurant – Haj Kahil
- A Tour of Bnei Barak’s Sabbath food preparations
- Nightlife culinary tour of Tel Aviv (took place during the Tel Aviv White Night, right after the Bnei Barak tour – an extra special contrast effect)
- Innovation session with Israeli start-ups that have products especially made for food bloggers (a must-have session when in ‘The Start-up Nation’!)
- Home hospitality – Friday night dinner at a lovely home in Newe Zedek (Tel Aviv)
- Visit The Volcani Institute’s squash and zucchini farms
- Tour of Strauss’ humus and salad factory in Carmiel
- One-on-one sessions with local food bloggers who took them to their favorite places
These are the 5 bloggers who attended the tour and a sampling of their posts. For all of the posts generated by this tour, click on the Posts page.
David Lebovitz posted on his blog:
Erin Zimmer from Serious Eats posted:
Cambria Bold from The Kitchn posted:
Kerstin Rodgers from The English Can Cook posted:
Pille Petersoo from Nami Nami posted:
Throughout the tour, the bloggers were accompanied by Israel Buddies – some well-known locally and even internationally and others not well-known at all, just normal people with common points of interest.
The Israel Buddies for this tour included:
Matkonation: Deanna Linder, Danya Weiner
TwoArch: Dorit Chesler, Gili Shapira
