Israel has so much to offer the world, but the world doesn’t know it. Most of what people know about Israel is limited to one narrow topic: the Israeli-Palestinian conflict. We want to change this by taking advantage of the viral effect of social networks. We are doing this through social media campaigns that relate back to Israel, with an emphasis on connecting Israel with Millennials through topics that they care about.
#DoggyVacay is a social media campaign to connect young people to Israel through their love of dogs. The campaign began with a social media contest to pick five lucky dogs to come to Israel on a dream vacation! The entire campaign conversation was with the dogs themselves, not with their owners, which is what made it “disruptive” and attention-grabbing to Millennials. Six lucky dogs (and their owners) won a spot on the #DoggyVacay tour which took plate in late October, 2017. The campaign concluded with a video which was a released on December 1, 2017. So far, over 300 million people around the world engaged in this exciting campaign, showcasing Israel as a warm, caring, dog-loving country! To learn more about the tour and see our influencers’ experiences for yourself check out #DoggyVacay’s Tour page!