The Vibe Israel Academy is a unique educational platform designed to provide you, Israel's stakeholders, with storytelling tools and techniques to enable you to speak in ONE VOICE about Israel.

 Choose from three options to fit your organization's goals and budgets: Keynote Presentations, Custom Workshops, or Vibe Israel Master Class.


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Israel is so much more than you think! Join Joanna Landau, Vibe Israel's founder & CEO, for a master class about the different perceptions about Israel and how we can change them

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The story of Israel has changed quite a bit from 1948 to 2020! Learn how to be an Israel storyteller through the application of three unique narratives that we developed specifically to appeal to the next generation.

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Now that you know the story, how do you best share it? Five concrete guidelines on how to incorporate Israel’s story into your work, using storytelling tools and techniques that will engage the next generation.

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You’ve heard of Startup Nation. Well, we think Israel is the “Next Gen Nation”. Get to know the next generation, its values and aspirations and learn why Israel fits like a glove when it comes to next gen.


Vibe Israel Academy Bespoke invites you to join us as our partner to develop custom workshops designed for your audience. We work with you to identify the specific needs of your audience in content, format, and timing, and create workshops and events tailored to meet your organization’s goals. Contact Lipaz Ela at to start the conversation.


With Vibe Israel Master Class, hear from globally-recognized experts in the fields of country branding, social media, next gen engagement, and more. Current offerings include:

• Welcome to the Supermarket of Nations: Country Branding 101 – with Joanna Landau, an internationally-recognized expert in Country Branding

• Israel: Perceptions vs. Reality – a deep dive into the research on how the next generation views Israel – with Joanna Landau, an internationally-recognized expert in Country Branding

To book a Master Class, contact Aya Yosefi at


If your day-to-day work involves any of the following programs and projects, whether as a company, nonprofit organization or community effort, the Vibe Israel Academy provides a free, online digital toolbox and training.

Delegations visiting Israel
Global Events in Israel or about Israel abroad
Conferences in Israel or with Israelis abroad
Articles about Israel in the foreign media
Speeches and Presentations to international audiences
Interviews you give to media

Let's talk!

If you are interested in one of our lectures leave your details below.